The VINNO Family was born out of a simple yet challenging brief: to create a design that was clean, simple, modern, yet also reassuring, feminine, and elegant. The result is a blend of solid volumes and organic surfaces, with a cool "Mac-style" straight edges and cold colors that fit seamlessly into the sterile hospital environment. The proprietary user interface combines utility with a fresh touch, offering an intuitive and quick operation process.
The design process was comprehensive, encompassing research, brainstorming, studying regulations and standards, creativity, 2D and 3D proposals, rapid prototyping, user interface design, graphic design, and even advertising and communication material design. The result is a product that not only excels in terms of aesthetics but also in terms of functionality, offering clarity of view that is crucial for doctors analyzing patient conditions.
One of the key challenges faced during the design process was understanding the numerous rules and regulations related to medical device ergonomics. The team also had to design a product that was modern and different, yet not aggressive or overly cold. Another challenge was designing a product that would appeal to customers worldwide, taking into account different tastes and needs. The selection of materials also had to strike a balance between achieving the desired result and cost control.
The VINNO Family was formally launched to the public in November 2012 at "MEDICA", the largest medical expo in Europe, following a project timeline that began in Wuxi, China, in September 2011. The design has been well-received, with feedback from international exhibitions indicating that the product has managed to surprise potential customers with its unique style and light feel.
The VINNO Family's design excellence has been recognized with a Golden A' Medical Devices and Medical Equipment Design Award in 2013. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.
Project Designers: Nic Butti BUTTIstile
Image Credits: Nic Butti BUTTIstile
Project Team Members: Nic Butti: CEO BUTTIstile, Peter Xi: VINNO GM, Yoyo: product designer, Panda: product designer, Mika: interaction designer, Johson: product engineering, Jasper: engineer, Winnie: engineer and and many more
Project Name: VINNO Family
Project Client: Nic Butti BUTTIstile